BUSINESS CASE for change
When organizations convert the potential value of sound business strategies, capital investments and great ideas into real value, the gain in dollars, competitive advantage and human energy can be enormous.
There are two distinct dimensions to executing a successful business strategy. Most people and organizations are very capable and comfortable with the conceptual side. It is the implementation side of building acceptance and commitment that brings the greatest difficulty, mystery and challenge.
When business solutions are not embraced, the failure to ‘adopt’ and behave correspondingly comes at a tremendous cost in hard dollars and human frustration.